What It Takes To Build Community on Social Media in 2024

What It Takes To Build Community on Social Me...

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The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation

After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Be ...  Show more

Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire

Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond i ...  Show more

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