Who Killed the Video Star: The Story of MTV | I Want My MTV!

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Who Killed the Video Star: The Story of MTV | TV Mattered, Nothing Else Did

To increase ratings and become more attractive to advertisers, MTV leans away from music videos. In so doing, they create some of the most influential shows of the 80s, which inspires a complaint that would follow them forever.Who Killed the Video Star: The Story of MTV is a new ...  Show more

Who Killed the Video Star: The Story of MTV | Look At Me

We know that with 1992's The Real World, MTV predicted the phenomenon of reality television. But they also created a new species that roams the earth to this very day: the Reality Television Star. We talk to a few early Real World cast members about the blinding level of fame the ...  Show more

Recommended Episodes

📺 MTV: How Video Killed the Radio Star | 23
The Best Idea Yet

In 1981, a scrappy ex-radio executive named John Lack had a wild vision: “What if there was a 24-hour television channel devoted entirely to music videos?” Back then, music videos weren’t really a thing, just a goofy way for record labels to promote new albums (Queen’s Bohemian R ...  Show more

I Want My MTV
Today In History with The Retrospectors

Mick Jagger, Madonna, and David Bowie were amongst the megastars who participated in the ‘I Want My MTV!’ campaign which debuted on 1st March, 1982; credited for getting music television to a sustainable number of cable providers and thereby kickstarting a whole genre: the music ...  Show more

Original MTV VJ Alan Hunter
Basic!

Jen and Doug want their MTV! Original VJ Alan Hunter drops by to takes us back to the earliest days of Music Television and and it's meteoric rise as a music and pop culture juggernaut. Learn more about your ad choices. Visit megaphone.fm/adchoices 

Celebrating MTV’s Anniversary with the Real Story of MTV
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MT ...  Show more