The Intersection of Fashion Social Media & Br...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as emai ...

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prio ...

There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns. Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ...  Show more

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<span class= "TextRun SCXW51433600 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW51433600 BCX0">It's easy to get distracted by the trends, new plat ...