UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War

UP387 The Invictus Games, Prince Harry and th...

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UP575 Chat_UP: 'That's So AI', Rogue Agents and Superintelligence

Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should own AI inside a club, what happens when the shir ...  Show more

 . 56min 53sec
UP574 Vibes vs Effectiveness: 'Cultural relevance is this generation's brand purpose'

A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the ...  Show more

 . 47min 58sec

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