LEGACY AND MARKETING WITH ALESSANDRO FICARELL...

In this episode of Superlative, Ariel Adams sits down with Sébastien Chaulmontet, founder and owner of Albishorn Watches and Director of Innovation and Marketing at Sellita, for a wide ranging and candid discussion on the realities of modern watchmaking. Drawing on decades of exp ...  Show more

In this episode of Superlative, host Ariel Adams speaks with Pascal Ravessoud, Vice President and President of the Cultural Council at the Fondation Haute Horlogerie, about why education and cultural understanding have become central to the future of mechanical watchmaking. Pasca ...  Show more

You never own a Patek Philippe, you merely watch over it for the next generation. I'll say it's the best marketing campaign in history, a campaign appropriate for the world's premier watchmaker and a watchmaker worthy of a Business Breakdown. Our guest today is John Reardon from ...  Show more

Today, we are running a special episode from our show Business Breakdowns. In this conversation, Ben Clymer does an incredible job breaking down what makes Rolex so special. If you enjoy this episode, follow Business Breakdowns for more discussions like this. Founded in the UK in ...  Show more

This week on the aBlogtoWatch Weekly podcast, Ariel is back for the full show, joined Rick and David with special guest Alex, a watchmaker and co-founde ...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

Once upon a time, Elena and Rob decided to e ...  Show more