Enabling Sellers to Become Buyer-Centric with Business Acumen | Candace Taber - 1787

Enabling Sellers to Become Buyer-Centric with...

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Helping Customers Understand The Business Problem You Solve | Jeff Koser - 2005

One of the biggest mistakes sellers make is focusing too quickly on their product instead of understanding the deeper problem their customer is trying to solve.That’s why I wanted to bring back this conversation with Jeff Koser, founder and CEO of Zebrafy. Even though this episod ...  Show more

Sales Isn't Fun Anymore | Donald C. Kelly - 2004

Lately, I’ve been hearing more sellers say the same thing: “I’m losing my joy in sales.”Honestly, I get it. Selling today feels different than it did a few years ago. Cold outreach is harder, inboxes are crowded, buyers are more cautious, and deals take longer to close. When the ...  Show more

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