When to stop and start your content projects

What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined? In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital expe ...  Show more

She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know. Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneu ...  Show more

Branding is way more than the marketing or the marketing team - it’s establishing and helping people realize you’re an authority. In today’s episode of The Sales Evangelist, Donald is joined by branding expert Marc Gutman to learn why businesses that invest in branding win out ov ...  Show more

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

About the Book:

Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring market ...

Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ...  Show more

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in mark ...