Endangered Alphabets

In IP, getting the language wrong isn't a quality issue but a legal one. James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context. Not just the legal conte ...  Show more

Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ...  Show more

Des langues rares disparaissent à un rythme alarmant, emportant avec elles des cultures uniques. Les efforts de préservation sont cruciaux pour l’humanité. Traduction :Rare languages are vanishing at an alarming rate, taking unique cultures with them. Preservation efforts are cru ...  Show more

How do you preserve a language when your government is actively trying to erase it?Abduweli Ayup is a Uyghur linguist who was trying to stop the Chinese government from replacing Uyghur with Mandarin. He had been studying the language's history, teaching Uyghur to younger student ...  Show more

As many as 3,000 languages could disappear within the next 80 years, all but silencing entire cultures. In this quick talk, language preserver Daniel Bögre Udell shows how people around the world are finding new ways to revive ancestral languages and rebuild their traditions -- a ...  Show more

From Papua New Guinea to the Andaman Islands, Indigenous languages are under threat. An Indian linguist helped preserve one language family. Learn more about your ad choices. Visit megaphone.fm/adchoices