Managing Language Services at SAP

Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ...  Show more

AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join ...  Show more

Translators aren’t headed for obsolescence just yet. Computer-assisted language translation has come a long way, but for many jobs, you’ll still need a human in the loop to avoid inaccuracies, tone-deafness, and cultural insensitivity. Computer scientist Spence Green is president ...  Show more

How does SAP build and scale the systems that global companies rely on every day? In this episode, Nicolai Tangen speaks with Christian Klein, CEO of SAP, Europe’s largest technology company and one of the world’s leading software providers. They explore SAP's cloud transformatio ...  Show more

Are you at odds with your company’s culture? Dan and Alison answer your questions with the help of Alicia Tillman, the CMO of SAP. They talk through what to do when your company celebrates one kind of worker and ignores others, everyone seems to fit in but you, or a hard-charging ...  Show more

Leaders frequently talk about purpose and vision. Too often, these concepts get stuck at the top and do not cascade down throughout the organization. BCG’s David Ritter explains how organizations can unlock latent productivity and creativity by connecting purpose and vision to ...