How ASICS Is Running to Global Markets

How ASICS Is Running to Global Markets

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Cultural Intelligence Series - When cultural risk becomes legal risk: IP, compliance and the limits of AI

In IP, getting the language wrong isn't a quality issue but a legal one. James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context. Not just the legal conte ...  Show more

Cultural Intelligence Series - Why great products get lost in global markets

Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ...  Show more

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