Positioning Your Brand for the Black Consumer...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

A Black ad executive figures out how to reach diverse audiences.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy 

In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We ex ...  Show more

Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audience ...  Show more

The media that surrounds us is a reflection of who we are. When those reflections look like fun-house mirrors, it can impact the way we interact with society. As the SVP of Brand Strategy & Marketing for BET, Tiyale Hayes is working to help the Black network meet its business obj ...  Show more