The art of persuasive storytelling | Kelly D. Parker

The art of persuasive storytelling | Kelly D....

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Sunday Pick: Matt Damon on solving one of the planet’s biggest problems, in partnership with Gary White | from ReThinking with Adam Grant

Matt Damon is best known as the Hollywood icon from movies like Good Will Hunting and The Martian, but he has another passion offscreen: ensuring access to clean, safe water around the world. When he met social entrepreneur Gary White in 2008, they realized they could combine the ...  Show more

What to do when you’re told there’s nothing left to try | David Fajgenbaum and Kiah Williams

What do you do when the world declares something impossible? When physician-scientist David Fajgenbaum was dying from a rare disease and social entrepreneur Kiah Williams was confronting the realities of economic hardship, they began asking a different question: What can I do tod ...  Show more

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The art of persuasive storytelling | Kelly D. Parker
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"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive ...  Show more

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