Why Marketing Works: Stanley Tumbler

Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless ...  Show more

How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped sellin ...  Show more

How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as presi ...  Show more

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.

For more on Heyday Canning and show notes click <a href="https://www.shopify.com/blog/heydey-canning-viral-marketing-strategies?utm_campaign=shopifymasters&ut ...

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the es ...  Show more

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that c ...  Show more