10 pricing tips from 10 pricing experts

10 pricing tips from 10 pricing experts

Up next

Enhanced Games: Did the $320m marketing stunt backfire?

The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell those same drugs to the masses. It’s arguably the biggest ma ...  Show more

What makes a good logo?

In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psychological principles to build a logo people remember (and why those same principles ar ...  Show more

Recommended Episodes

Price Discrimination - Why some people pay less
Platypus Economics with Justin Wolfers

Discounts for the elderly or students may seem generous - but they win more customers. When businesses ask how they can make as much money as possible from each customer, they need a sophisticated pricing strategy. Betsey Stevenson and Justin Wolfers take a look at who gets a dis ...  Show more

Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
Lenny's Podcast: Product | Career | Growth

Madhavan Ramanujam is the world’s foremost expert on pricing and monetization strategy. As managing partner at Simon-Kucher, he helped over 250 companies, including 30 unicorns, architect their pricing strategies. He’s the author of the definitive book on pricing, Monetizing Inno ...  Show more

How to Handle an Unrealistic Sales Quota
Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Client Acquisition Strategies

Question: John from Milwaukee asks, "I am in the packaging industry, and it is tough right now with the threat of tariffs, the economy, inflation—so much going on with our customers—yet our leader ...

  Show more

Trying to Persuade and Other Big Mistakes Marketers Make
HBR IdeaCast

Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuas ...  Show more