What We've Learned From 5 Rebrands

What We've Learned From 5 Rebrands

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Why This Brand Strategist Charges a Fee for Public Feedback

I sit down with Naoma Serna-Zahn, brand strategist and principal behind Nuevo, to talk about the realities of high-level brand work. We also get into:Why public feedback can derail a branding projectThe difference between brand strategy vs. visual designHow Naoma attracts B2B cli ...  Show more

How Much It Actually Costs to Host a Design Retreat

Everyone sees the aesthetic photos, curated dinners, and the dreamy locations… but no one talks about what it actually costs to host a design retreat.In this episode, we’re breaking down the real numbers behind our retreat from venue and accommodations to marketing, experiences, ...  Show more

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