UP390 Live from Madrid - The Billion Euro Clu...

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UP574 Vibes vs Effectiveness: 'Cultural relevance is this generation's brand purpose'

A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the ... Show more

. 47min 58sec

UP573 The Summer That Changed The Sports Business - Live

Recorded live in front of an invited audience of senior sports-industry figures at Teneo's London offices overlooking St Paul's Cathedral, this Unofficial Partner event asked a deliberately awkward question about the summer of 2026: not what happened, but what actually changed. T ... Show more

. 1h 3min

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