The Pricing Mistakes That Bankrupted JCPenny

E1146: Get free niche backlinks by interviewing small bloggers, business owners, and other people in your industry. This is a link-building method we're testing. Instead of cold emailing website owners and asking them for backlinks, start by giving them a reason to know you. Inte ...  Show more

E1145: Google just gave SEOs a new feature that could change how publishers build visibility across Search, Discover, AI Overviews, and AI Mode. I break down Google Preferred Sources, how it works, why it matters, and why publishers should pay attention before everyone starts usi ...  Show more

When JCPenney, the 100-year-old department store, decided to rebrand in 2011, they sought the best in the biz to give them a makeover. Enter Ron Johnson, the affable retail genius behind the Apple Store. Hailed as a techy visionary, Johnson was supposed to reinvent the brand. Ins ...  Show more

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology b ...  Show more

Send us a textWhen a company, brand or product gets really big, it can be easy to imagine that company will remain in business forever. Yet businesses rise and fall over time, with millions and billions of dollars changing hands as executives try to stay current on what consumers ...  Show more

When a retailer falls, it falls quickly.  Lauren Sherman and Chantal Fernandez are co-authors of “Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon.” - What Les Wexner understood about American consumers. - The new competition for Victoria’s Secret. - Lessons ...  Show more