Boom Bling: TikTok's sonic guerrilla marketin...

Our 2026 Listener Story competition continues with five more incredible listener-made pieces. In this Silver collection, you’ll hear the surprising craft behind mechanical keyboards, the natural sounds hidden in Indian ragas, and how learning a new language can transform noise in ...  Show more

Mixing music for Late Night television means working fast, putting artists at ease, and delivering polished mixes under immense pressure. In this episode, the Music Mixers of The Late Show with Stephen Colbert and The Tonight Show Starring Jimmy Fallon swap stories from decades b ...  Show more

When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect their content.More and more companies are paying to develop a “sonic identity” – a series of sounds, songs, and micro-jingles to help maintain a unified brand. ...  Show more

TikTok has upended how music is discovered, used and consumed these days; now, its long-term effort to build a business around that is getting a boost.  Learn more about your ad choices. Visit podcastchoices.com/adchoices 

Bass distorted to the edge of audibility; voices croaking out dark and violent lyrics; a hacked-together DIY aesthetic. This isn't a fringe musical movement, this is the sound of TikTok, the video app used by millions in Generation Z. And soon enough it might also be the sound of ...  Show more

In April, a TikTok creator mused, "Did I just write the song of the summer?" Girl on Couch's "Looking for a man in finance" song spawned hundreds of remixes, and won her a record deal. While it might seem remarkable that a five-second TikTok sound can command the attention of pop ...  Show more