Boom Bling: TikTok's sonic guerrilla marketin...

In Part 2 of our deep dive into needle drops, Dallas, Casey and Grace uncover more surprising stories behind some of cinema’s most unforgettable song choices. From a fiercely contested track that became a ‘90s comedy staple, to Quentin Tarantino’s habit of raiding old movie sound ...  Show more

When a filmmaker pairs a scene with the perfect song, the results can become iconic. But when and how did movies start using popular music this way? In this episode, Dallas, Casey and Grace trace the history of “needle drops,” from a forgotten Broadway song that became an unlikel ...  Show more

When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect their content.More and more companies are paying to develop a “sonic identity” – a series of sounds, songs, and micro-jingles to help maintain a unified brand. ...  Show more

TikTok has upended how music is discovered, used and consumed these days; now, its long-term effort to build a business around that is getting a boost.  Learn more about your ad choices. Visit podcastchoices.com/adchoices 

Bass distorted to the edge of audibility; voices croaking out dark and violent lyrics; a hacked-together DIY aesthetic. This isn't a fringe musical movement, this is the sound of TikTok, the video app used by millions in Generation Z. And soon enough it might also be the sound of ...  Show more

In April, a TikTok creator mused, "Did I just write the song of the summer?" Girl on Couch's "Looking for a man in finance" song spawned hundreds of remixes, and won her a record deal. While it might seem remarkable that a five-second TikTok sound can command the attention of pop ...  Show more