3 psychological needs that could help drive s...

Award-winning author and illustrator Jess Racklyeft has created more than 50 children’s books, but her path to a full-time creative career was anything but straightforward. In this episode, Jess chats with Fiona about moving from publishing and sales into illustration, the realit ...  Show more

Confidence isn’t something you either have or you don’t. In this Quick Tip episode, Fiona challenges the idea that you need to feel confident before taking action, and explores why confidence is actually a skill built through repetition. From putting up your prices to showing up ...  Show more

Today's Episode of the podcast is my keynote at the Lockton Growth Forum, I dive deep into the 13 emotional ingredients from my book Twelve and a Half and why they are necessary for business success. I also touch on the importance of making content on LinkedIn for business dev ...

In this episode, Chalene and Brock are talking all about understanding your customer's psychology and marketing to your target audience. Understanding your customer's mindset and language is key to meeting them where they are in terms of their knowledge and needs. Here is what y ...  Show more

In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ...  Show more

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more