K-Pop to K-Colleges: India’s Korea Craze Cont...

For decades, Northeast India was seen mainly as a corridor for drugs flowing out of Myanmar’s Golden Triangle. That has changed. The transit route is becoming a destination. In this episode of ET Deep Dive, we travel to the Assam–Arunachal Pradesh border, speaking to recovering h ...  Show more

Glenmark Chairman and Managing Director Glen Saldanha joins Vikas Dandekar and Rica Bhattacharyya to discuss the company’s 25-year innovation bet, and why it’s finally paying off. At the center is ISB2001, a tri-specific antibody partnered with AbbVie, born out of Glenmark’s IGI ...  Show more

In this episode, Dr. Anderson, a South Korean media studies and popular culture expert at George Mason University, tells us how Hallyu - or the Korean Wave - led to the globalization of Korean culture. We discuss how K-pop music and Korean dramas gained worldwide popularity, anal ...  Show more

Korean culture is increasingly playing a bigger role in our lives: We eat Korean BBQ, watch Korean dramas, and buy Korean cosmetics. But the big drive behind the Korean wave is Korean Pop, better known as K-pop. The country’s music industry is taking the world by storm, penetrati ...  Show more

Since 2012, Korean pop culture has captured the imagination of people across the Middle East: from K-pop and K-dramas to Korean language classes and even to Korean fried chicken. It's everywhere!But how did we become so obsessed with a culture so different from our own? And how m ...  Show more

This was a banner year for K-pop. South Korean pop music — known for aggressively catchy hooks, flawless choreography and highly photogenic performers — had been popular in the West for decades. But 2019 seemed to be a turning point, as the biggest acts conquered the market outsi ...  Show more