39. Cross-Cultural UX Research (feat. Feifei ...

AI has made building software easy. Deciding what to build is another story. When founders and product teams can vibe-code a working product in a weekend, where does design add value? In this episode, Therese Fessenden welcomes back design psychologist Thomas Watkins, founder of ...  Show more

If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author of Stop Wasting Research, about why a repository alone never gets rese ...  Show more

Every culture has different foundational beliefs. We may recognize the same brands and use the same products worldwide but we behave far differently. Eliane Karsaklian learned this firsthand from living in different countries. In this throwback episode, she shares how negotiating ...  Show more

So many companies dream of selling their products to China's billion consumers. But selling to China means localizing for China, and not just any product is going to sell. Listen in on the thoughts of a real marketing manager for some perspective on how it's done. Episode link: h ...  Show more

Paul Ruppert, Founder of Global Point View Limited, explores global partnership strategies. The potential for growth and innovation lies not just within your domestic market, but also across borders. By establishing cross-border partnerships, companies can tap into new markets ...