Como a tecnologia vai mudar a forma de vender...

Quais os maiores desafios de uma companhia aérea nos dias de hoje: aumentar a frequência de viagens das pessoas ou o número de consumidores? E experiência ou preço: o que é mais importante para quem voa? O episódio #229 do programa Mídia e Marketing recebe Mariana Karrer, head de ...  Show more

Como é o trabalho de pesquisa de tendências em um mundo tão fragmentado? E como as marcas podem trabalhar para que alcancem seus consumidores? O episódio #228 do programa Mídia e Marketing conversa com Daniela Dantas, vice-presidente da WGSN para América Latina. No papo, Daniela ...  Show more

We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent compani ...

Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?

Past president of the Information Marketing Association Ro ...

Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at th ...

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger

<span style="font-weight: 400;">You can fake authenticity. But in this digitally saturated age, you ...