293. The Maybe Fable

293. The Maybe Fable

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906. Obsolete Yourself Before Someone Else Does: Gwynne Shotwell's Rule for Staying Ahead

Brian discusses a line from SpaceX President Gwynne Shotwell at the 2026 All-In Summit: if you don't make your own products obsolete, someone else will do it for you. SpaceX is building the rocket that will replace Falcon 9, the very rocket that made the company, while that rocke ...  Show more

905. The Emotional Cycle of Change, and Why You Want to Quit at Week Six

Brian discusses the Emotional Cycle of Change, a model developed by Don Kelley and Daryl Conner and published in 1979, and why it explains the sinking feeling that shows up a few weeks into almost every decision you were excited about. Unlike most change models, this one was buil ...  Show more

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