49. Weather Forecasts

Why are these sudsy roadside stops one of the fastest growing industries in America? Zachary Crockett takes a look under the hood. This episode was originally published on October 15th, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our ...  Show more

More people than ever before are getting tattoos — but social media has flipped the trade’s business model on its head. Zachary Crockett dips into the ink. This episode was originally published on October 3rd, 2023. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com fo ...  Show more

Climate scientist Jagadish Shukla grew up in a small village in rural India, where people starved if the monsoon season didn’t bring rain. To help his village, he set out to become a scientist and discover a way to predict the seasons—an unthinkable idea at the time, in the 19 ...

Often stereotyped as the land of unflaggingly perfect weather, California has a world-renowned reputation for sunny blue skies and infinitely even-keeled temperatures. But the real story of the Golden State's weather is vastly more complex. From the scorching heat of Death Valley ...  Show more

TV Weather Gets Heated. In a world where weather is getting more extreme, the role of meteorologists is becoming more important—and controversial—than ever. Meteorologists have been fired over reporting on climate change, and others have left stations because of death threats. ...

Do you know the difference between accurate forecasting and effective forecasting? Technology forecaster Paul Saffo says accurate forecasting is nearly impossible to do. But if you aim for effective forecasting, he notes, then at least you’re considering the full range of reasona ...  Show more