Deep Dive into Call Ads (Episode #413)

Chris Schaeffer, Certified Google Ads Specialist

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The Truth About RSA Ad Strength: 3 Big Mistakes & My Go-To Copy Framework (Episode 532)

In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconce ... Show more

. 24min 42sec

"Semantic Intent" Will Change How You Choose Keywords Forever (Episode 531)

Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your high-ticket whole-house filte ... Show more

. 31min 51sec

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