The speech that put a man on the moon

In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ...  Show more

Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products ...  Show more

John F. Kennedy delivers a historic speech at Rice University on his daring and uncertain mission to land a man on the moon before the end of the decade. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about y ...  Show more

John F. Kennedy delivers a historic speech at Rice University on his daring and uncertain mission to land a man on the moon before the end of the decade. 

“We choose to go to the Moon. We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard…” In his speech at Rice University, Texas, in September 1962, President John F. Kennedy reaffirmed America's commitment to an ext ...  Show more

When Neil Armstrong touched down and said “That’s one small step for man, one giant leap for mankind,” he meant it, right? The 1969 moon landing was a long-awaited event that brought the world together and the United States across the Space Race finish line. But, as with any hist ...  Show more