S05.EP08 - How to Use Strategic Narrative for...

In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry. Kevin argues that designers and agencies don’t build ...  Show more

B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode with Martin Zarian of Factory39, we unpack the uncomfortable ...  Show more

Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This ...  Show more

In today's episode we are talking all about how to brand and position yourself as a designer or creative... So without further ado, let's get into the show! 

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply ...  Show more

Group brainstorming is usually where creativity goes to die. But at The Daily Show with Trevor Noah, they have it down to a science. Adam takes us behind the scenes in the writers’ room to show how creative collaboration really works, and reveals what inspires people to share the ...  Show more