S05.EP08 - How to Use Strategic Narrative for...

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Together, they explore what actually becomes valuable in a world where production i ...  Show more

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market. Learn more at https://justcreative.com/podcast Emily is the creator of the Fully Saturated report ...  Show more

In today's episode we are talking all about how to brand and position yourself as a designer or creative... So without further ado, let's get into the show! 

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply ...  Show more

Group brainstorming is usually where creativity goes to die. But at The Daily Show with Trevor Noah, they have it down to a science. Adam takes us behind the scenes in the writers’ room to show how creative collaboration really works, and reveals what inspires people to share the ...  Show more

Dans ce 6ème épisode consacré au Storytelling, je partage avec vous l'importance et le rôle des histoires dans nos vies, dans nos cultures et je vous présente une première technique fondamentale pour structurer vos idées en mode histoire, la boucle narrative: Enjeu, Act ...