The Battle for Your Brain

Nine months ago, Elon Musk said 2025 would be the year chatbots became smarter than humans. Sam Altman thought it would be the year fully autonomous AIs entered the work force. And Dario Amodei, the CEO of Anthropic, predicted that by the end of the year, AI would be writing 90 p ...  Show more

Jensen Huang is something of an enigma. The NVIDIA CEO doesn’t have social media and, until recently, rarely gave interviews. Yet he may be the most important person in AI.Under his leadership, NVIDIA has become a goliath. Somewhere between 80 and 90 per cent of AI tools run on N ...  Show more

The global online ad racket; Ed Butler investigates how criminals are ripping off advertising firms to the tune of billions every year.Andrew Lissimore the CEO of a Canadian company that sells high-end headphones tells us what happened when he hired an ad-tech firm to organise ta ...  Show more

This episode proved remarkably popular, so we're reposting it as an NBN classic for those who missed it the first time. Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"―mod ...  Show more

It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech ...

In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of c ...  Show more