Nerd Alert: The Three Dimensions of Effectiveness

Nerd Alert: The Three Dimensions of Effective...

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Nerd Alert: Outrage Sells

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how anger changes ...  Show more

How to be a Confident Marketer with Daniel Sills and Dagmara Szulce

B2B marketer confidence jumped this year. But when researchers asked finance leaders the same questions, only 12% said marketing's financial impact holds up under pressure.This week, Elena and Rob talk with Daniel Sills of NewtonX and Dagmara Szulce of the ANA about their new Con ...  Show more

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