Die Another Day: Reviving Old Commercials

Die Another Day: Reviving Old Commercials

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Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging that doubled their profit.A company that created a catchy jingle that doubled their r ...  Show more

Houston, We Have Pizza: Advertising in Outer Space

In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.There a ...  Show more

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