Skills 360 – What is Cognitive Bias?

https://traffic.libsyn.com/secure/bizpod/BEP424-Marketing-2.mp3 Welcome back to Business English Pod for the second lesson in our series on English for marketing. In today’s lesson, we’ll focus on presenting and analyzing market research. Today, we are swimming in data. We have a ...  Afficher plus

https://traffic.libsyn.com/secure/bizpod/BEP423-Marketing-1.mp3 Welcome back to Business English Pod for the first lesson in our series on English for marketing. Throughout this series we’ll look at different stages in the marketing process. This includes everything from market r ...  Afficher plus

I'm so excited for this topic, because today we're looking at Cognitive Biases.This is how our brains can trick us into certain beliefs and behaviours. Learn about things like the Sunk Cost Fallacy, Loss Aversion, Confirmation Bias, and more!We'll be talking about examples of how ...  Afficher plus

In this week’s Talking Wealth Podcast, Dale explains how we all have cognitive biases that either help or hinder our success at all levels of our life. Do you get on the bandwagon, or do you have a negativity bias? Listen to Dale as he discusses the various biases and how to reco ...  Afficher plus

We first spoke about this in Episode 281, and now we're returning for a part 2. Cognitive Biases are ways our brains can trick us into certain beliefs and behaviours without realising, and in this episode, I'll cover a few of them such as the IKEA Effect, the Recency Effect, and ...  Afficher plus

Your perception is biased. Understanding the world around you is probably biased because of how the brain jumps to conclusions. These types of jumps are called cognitive biases. They seek to create a story out of as little information as possible, to avoid uncertainty. Battling c ...  Afficher plus