The persuasive power of profanity

The persuasive power of profanity

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Are the rich and famous smarter than you?

Today on Nudge, the $2.9m NFT that sold for 0.0097% of its original price, why so many footballers go bankrupt, and how you can beat the stock market. I’m joined again by Alex Edmans, professor of finance at London Business School and award-winning author. He explains that the ri ...  Show more

The fake AI veteran scam

It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On today’s Nudge, I explain how and why it’s so hard to stop the ...  Show more

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