Performance Marketing: Mindset, Retail Media,...

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ...  Show more

💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ...  Show more

As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – ...

AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Gr ...  Show more

In the noisy world of digital marketing, what can catapult a brand to "genius" status?

Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Br ...

In this episode, join us for insights from Derya Isler, VP of Product at SiriusXM, as she shares her experience in the dynamic world of product management. Hosted by Product School Founder & CEO, this session explores the varied roles of PMs, secrets to successful transitions, an ...  Show more