260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian

260 - The Marketing Funnel is Dead, Use This ...

Up next

How AI is Changing SEO with Mike Witham, Head of Search at 97th Floor | Ep. 426

Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding. Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partn ...  Show more

Why Creative Is Still the Biggest Lever in Performance Marketing with Reza Khadjavi, CEO of Motion | Ep. 425

What if the best AI tools in the world still can't replace a great Marketer? Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your ...  Show more

Recommended Episodes

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Marketing Against The Grain

Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understandin ...  Show more

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
Marketing Against The Grain

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in ...  Show more

Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps
Marketing O'Clock - Digital Marketing News

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shoppi ...

  Show more

Enemies No More: Using Google and Meta Together for 10x Returns
Perpetual Traffic

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limit ...  Show more