490 Inside The Black Box by Bob Hoffman

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

According to the World Federation of Advertisers, digital ad fraud may become the second largest source of criminal income in the world after drug trafficking. For marketers spending billions on digital ads, this isn't just concerning—it's a crisis.

This week, Elena an ...  Show more

A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes* Find ‘Adscam’ + the free ebooks on Bob’s website * Bob on LinkedInCreative business companyOne of the biggest challenges in my own career has been try ...  Show more

The global online ad racket; Ed Butler investigates how criminals are ripping off advertising firms to the tune of billions every year.Andrew Lissimore the CEO of a Canadian company that sells high-end headphones tells us what happened when he hired an ad-tech firm to organise ta ...  Show more

Secret agents, Bitcoin, and Fed conspiracies, oh my! Best-selling author Charlie Wheelan talks about his new book, Naked Money: A Revealing Look at What It Is and Why It Matters. Plus, our analysts discuss Google, earnings guidance, and REITs.   Learn more about your ad choices. ...  Show more