Magnum Ice Cream on creating new use occasions

Magnum Ice Cream on creating new use occasion...

Up next

On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy

This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and System1 for supporting this serie ...  Show more

Insights from Mischief and eos' culture of effectiveness

Two years in a row, eos and Mischief have won the global Best-of-the-Best Iridium award from the Effies - the highest global honor of all. Recorded live on stage at Cannes 2026, this is a conversation about the creative culture and insights that led to that business-building work ...  Show more

Recommended Episodes

Turns out we don’t scream for ice cream
Marketplace All-in-One

The ice cream business is pretty chilly these days. Consumer goods giant Unilever announced this week that it’s going to spin off its ice cream business, which includes familiar names like Ben & Jerry’s, Popsicle and Klondike. The industry is dealing with declining demand, so how ...  Show more

Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2
Business Wars

It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to ...  Show more

#460 - How Vanilla Are You?
The Basement Yard

Maybe we are talking about ice cream.....maybe not!! Sponsor The Basement Yard: https://public.liveread.io/media-kit/the-basement-yard Learn more about your ad choices. Visit megaphone.fm/adchoices 

When You Are Not Working on the Product
What is Wrong with UX

In this episode, Laura and Kate talk about how your job as a product manager or designer can vary based on how close you are to the company's business model. There's a framework, because of course there is.  Drink Pairing: It's nog season, baby!