Protecting Your Online Reputation

AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms fill gaps that generic AI models miss, w ...  Show more

AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs mislead go-to-market teams. She points to closing the context gap in AI models, validating AI-driven insights a ...  Show more

No matter what you do, your business will have a story. The question is: who’s writing it?

Getting a handle on your business’s online narrative is key to protecting your brand. Whether your business is brick-and-mortar or strictly digital, you have an online reputation t ...

A new breed of tech firms is aiming to revolutionise consumer rights online – making us invisible to advertisers unless they pay us for our data.Presenter Ed Butler visits London-based start up Gener8 and speaks to founder Sam Jones. Sam explains how digital marketing works – and ...  Show more

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation ...  Show more

Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.

Guest: <a href="https://businessesg ...