Starbucks (with Howard Schultz)
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Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogrified a beverage into emotion in all of our collective psyches, and ALSO built one of the most inc ...
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Howard Schultz bought a small Seattle coffee company called Starbucks in 1987. By the time he stepped down as Starbucks’ CEO in 2000, Howard had transformed the six-store operation into the largest coffee brand in the world. But in the late 2000s, Starbucks descended into a fi ...
Howard Schultz has found his mission. He’s burning to turn Starbucks into an espresso bar business, but he can’t convince Starbucks owners to get onboard. Back in the Northeast, Bill Rosenberg is frustrated too. His son, who’s now Dunkin Donut’s CEO, has ideas that seem s ...
Howard Schultz can hardly believe the mess his company is in, with sales in free fall. To pull out of it, he’ll need to make a radical move. Yet no matter what he does, Starbucks’ problems only get worse. And Dunkin Donuts is in expansion mode, looking to capitalize on the cof ...