How Good Design Can Help Increase Sales

How Good Design Can Help Increase Sales

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Why Most Founders Get Design Wrong

What if design isn’t the finishing touch on your business but the foundation?Sally Chung thinks most founders have it backwards. They obsess over logos, colors, and aesthetics, while skipping the deeper work that actually determines whether a product succeeds: understanding the u ...  Show more

Wait… Gum Is Made of What?

She didn’t mean to disrupt the gum industry. She just wanted gum that wasn’t made of plastic. When Caron Proschan first found that out, she couldn’t ignore it. One piece of neon-blue gum after a healthy lunch sent her down a rabbit hole that ended with her hand-making natural gum ...  Show more

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