How Good Design Can Help Increase Sales

How Good Design Can Help Increase Sales

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How to Sell a Product People Don’t Know They Need

A good product can still be a hard sell if people don’t know what to make of it. When Lori and Llance Kezner put broth in a tea bag, they had something customers loved once they tasted it – but finding the right way to explain the product and getting them to try it took some tria ...  Show more

How Fila Manila Turned Filipino Flavors into a Growing Food Brand

What if the idea for your next business is rooted in something you’ve known your whole life?Jake DeLeon grew up helping his mom and grandmother make Filipino food to sell to their neighbors. Years later, after his first business closed, those familiar flavors inspired a fresh sta ...  Show more

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What do you need to know to start and run a design business?  Successful Business Man & Designer Chris Do imparts experience wisdom and knowledge on the most important issues entrepreneurs face when starting and running a business. Frank Shi, a smart, young entrepreneur on the ve ...  Show more

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What do you need to know to start and run a design business? We dug deep into the podcast archive to find and share this episode. Even though this conversation is almost four years old, the concepts Chris shares in it are timeless. If you’re thinking about starting up your own cr ...  Show more

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