Understanding Gen Z: Trends, Behaviors, and M...

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ...  Show more

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

Today’s episode is #3 in our six-part series Marketing For The Now. This show is all about marketing to Gen-Z.  I talk to several top marketers around the mindset and tactics for reaching this important generation. Enjoy! Let me know what you think. Tweet me or leave a re ...

I’m extremely excited for everyone to watch this one. For the first time ever, we dive deep into managing Gen Z in the workplace – what makes them tick, how they differ from millennials, and why your approach has to change if you want to lead them successfully. ✨ And who better ...  Show more

No two generations are ever the same, but there has never been a generation that has demanded so much of a marketing department’s attention quite like Generation Z. On this episode of Marketing Trends, Kamal Bhandal, the Vice President of Global Marketing and Consumer Marketin ...

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This week on The Girls in Marketing Podcast, we're talking about how to market to the new generati ...