S05.EP09 - Rebranding Strategy: How to Rebran...

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob, ...  Show more

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ...  Show more

#833 The brand we envision when we first start is often not what we end up building in the long run. As our mission evolves, rebranding to reflect our growth can be a strategic game-changer. But how do we avoid the mistakes that cause more harm than good? Listen in on this epi ...

In today's episode we are talking all about how to brand and position yourself as a designer or creative... So without further ado, let's get into the show! 

This episode focus on brand definition with great examples. 

My co-founder behind The Brief Collective and I discuss what we've learned from rebranding multiple times as designers over the years. Everyone knows branding yourself as a designer is hard and this episode uncovers what limiting beliefs, barriers, and mindset blocks we've had ...