S05.EP09 - Rebranding Strategy: How to Rebran...

Does purpose really sell? TOMS helped prove that a business could connect commercial growth with positive impact. Its One for One model transformed a simple shoe purchase into a story millions of people wanted to join. Former TOMS brand leader Justin Herber joins us to examine th ...  Show more

What makes a customer experience memorable? Learn more at https://justcreative.com/podcast In this episode, Jacob Cass speaks with customer experience expert and author Si Elliott about the psychology behind how people experience, perceive and remember brands. Drawing from his bo ...  Show more

#833 The brand we envision when we first start is often not what we end up building in the long run. As our mission evolves, rebranding to reflect our growth can be a strategic game-changer. But how do we avoid the mistakes that cause more harm than good? Listen in on this epi ...

In today's episode we are talking all about how to brand and position yourself as a designer or creative... So without further ado, let's get into the show! 

This episode focus on brand definition with great examples. 

My co-founder behind The Brief Collective and I discuss what we've learned from rebranding multiple times as designers over the years. Everyone knows branding yourself as a designer is hard and this episode uncovers what limiting beliefs, barriers, and mindset blocks we've had ...