THE CROSSROADS BETWEEN SPORTS AND BUSINESS: A...
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This is episode 10 of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. The focus today is on the idea of professional sport. What does it mean when a sport is professionalised. ...
This week, sports agency Two Circles bought Livewire Sport, a content production company that works for clients including the Premier League, Wimbledon, World Rugby, ECB and the International Paralympic Committee. This follows on from last year’s buyout of TRM Partners, the co ...
What does sport look like from the money side of the equation? What’s the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are assumptions about how the market will develop? Who’s going to win, who ...