The PR Week: 6.6.2024 - Heidi Burgett, US Soc...

Does every technology client now need to be able to tell an AI story? Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast. Perry also chats about: -How her firm makes sure employees are upskilled on the l ...  Show more

The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying complia ...  Show more

The National Women’s Soccer League’s regular season kicks off next week. And thanks in part to a record-breaking media rights ag ...

This week on The Sports Agents... Ahead of the opening matchday of the new and extended Champions League, we were joined by UEFA vice secretary general Giorgio Marchetti and European Clubs Association CEO Charlie Marshall. They discussed the suggestion that players may need to st ...  Show more

International outrage is growing after Fifa announced that Saudi Arabia's tourism authority would be a major sponsor of the Women's World Cup - co-hosted by Aotearoa from July. The sponsorship came as a shock to a disappointed NZ Football, which wasn't consulted. Fifa is yet to p ...  Show more

With 346 events over 17 days at this summer’s Paris Olympics, how do we zero in on the most important events, storylines, and takeaways? CEO of the US Olympic and Paralympic Committee, Sarah Hirshland, returns to Rapid Response to provide an insider’s guide, including a previe ...