Ins & Outs Of Powerful Product Marketing

Ins & Outs Of Powerful Product Marketing

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Intent Data Is Dead. Alpha Signals Aren’t.

Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based demand generation replaces outdated intent tracking methods. He outlines strategies for capturing alpha signals through AI-powered cont ...  Show more

 . 50min 0sec
One signal that tells you a company is actually ready for AI agents

Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, explains how their Agentforce platform addresses these fundamental challenges through trusted enterprise data connections. The conve ...  Show more

 . 3min 37sec

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