Ins & Outs Of Powerful Product Marketing

Ins & Outs Of Powerful Product Marketing

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Unique Challenges in Building a Martech Company in 2026

MarTech vendors face an 8.6% annual churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how AI disruption is reshaping vendor strategies and market dynamics. He discusses context engineering as the evolution ...  Show more

 . 12min 48sec
The Year of Context Engineering

Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 5,384 martech tools now exist despite 8.6% vendor churn. He discusses context engineering as the evolution ...  Show more

 . 7min 52sec

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