Coca-Cola launches a B2B media brand

On this Media Brands episode, James, Dan, and Tyler break down the processes and systems required to build and maintain a fast-paced, creative, media brand. Discussed in this episode: How does a small team create so much content?Creative vs Creator - do you need both?Tools for me ...  Show more

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adju ...  Show more

This is Zack Fuss. Today we are breaking down The Coca-Cola Company. On May 8th, 1886, Dr. John Pemberton brought this perfected syrup to Jacobs Pharmacy in downtown Atlanta, where the first glass of Coca-Cola was poured for five cents a glass. Today, more than 1. 9 billion servi ...  Show more

In today's episode, Suneera shares her conversation with Stevie Clements, Chief Marketing Officer at CAVU Consumer Partners, and Allison Ellsworth,Co-founder and Chief Brand Officer of Poppi We dive deep into their journey of building a successful brand and disrupting the soda in ...  Show more

Netflix reports strong international growth but shares slip on slowing domestic growth. UnitedHealth rises on healthy earnings. And Coca-Cola serves up big revenues thanks to zero-sugar sodas and Coca-Cola Plus Coffee. Motley Fool analysts Andy Cross, Emily Flippen, and Jason Mos ...  Show more

In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to re ...