Change My Mind About Advertising! How to Be a...

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on an ...  Show more

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our li ...  Show more

What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and ...  Show more

For many copywriters, finding paid work is problematic. You need to find the clients, do the negotiation, get the brief, do the invoicing, and much more. But what if you could have someone do it all for you? Someone who could find the clients, place you in the role, take care of ...  Show more

On the 355th episode of The Copywriter Club Podcast, Kira and Rob take the mic to talk about the 5 critical moves copywriters need to make to build, grow, and scale a successful copywriting business. If this year has got you questioning your business, this episode is for you. Her ...  Show more

Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting ...  Show more