Founder-led Marketing

Not every decision deserves a long deliberation. In this episode, co-founders Jason Fried and David Heinemeier Hansson look back on 25 years of running 37signals, the handful of decisions that were truly irreversible, and why keeping a loose grip on most business calls has served ...  Show more

Fresh listener questions are on the table this week. Jason Fried and David Heinemeier Hansson tackle whether small builders can realistically compete with industry heavyweights, what the AI agent wave actually means for the future of SaaS, and whether mixing your personal social ...  Show more

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.  

For more on Hero Packaging & show notes: <a href="https://www.shopify.com/blog/hero-packaging-marketing-pr ...

Have you ever experienced an ad or a meme that just seems so relatable that you end up sending it to all your friends? That cultural relevancy is what digital development agency Pink Teddy is on a mission to do with brands and their marketing.In this episode, founder José Maldona ...  Show more

This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent ...

Ep. 266 What's the secret to solving customer problems in 30 minutes? Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance trans ...  Show more