Liquid Death's Unconventional Marketing w/ Greg Fass

Liquid Death's Unconventional Marketing w/ Gr...

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Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross

In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement. He discusses his m ...  Show more

How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)

In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities. Sarah shares her approach to building scalable influencer strategies, offers key do’s ...  Show more

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