685: The New Rules of Persuasion (with Founde...

Aspiring NBA stars make a classic mistake when trying to watch, analyze and replicate the reasons why someone like Michael Jordan was so successful. In this podcast I explain why aspiring management consultants and those in industry make the very same mistake when watching, analy ...  Afficher plus

Communication and image in a case interview is governed by both what you say and how you say. It is true that how you say something tends to carry more weight. However, in some case, certain phrases should definitely be avoided because they cause much damage it is very hard to re ...  Afficher plus

Welcome to Strategy Skills episode 451, featuring an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth,  founder and CEO of Triggers, Leslie Zane. Leslie is the author of Th ...

Leslie Zane reveals why traditional persuasion tactics often fall short—and offers a new alternative that’s more effective. 

— YOU’LL LEARN — 

1) Why most attempts at persuasion fall short  

2) ...

Welcome back to another exciting episode of "Accelerate Your Business Growth"! In today's episode, we have two incredible guests joining us: Shelly Lefkoe, the cofounder and CEO of the Lefkoe Institute, and Vaughn Yepremian, the founder of Yepremian Law Firm. We are diving deep i ...  Afficher plus

For this episode, let's revisit a Strategy Skills classic where we interview the coauthor of The Power of Trust, Sandra Sucher. In this book, Sandra Sucher and Shalene Gupta examine the economic impact of trust and the science behind it and conclusively prove that tru ...