685: The New Rules of Persuasion (with Founde...
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Welcome to Strategy Skills episode 451, featuring an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane. Leslie is the author of Th ...
Leslie Zane reveals why traditional persuasion tactics often fall short—and offers a new alternative that’s more effective. — YOU’LL LEARN — 1) Why most attempts at persuasion fall short 2) ...
For this episode, let's revisit a Strategy Skills classic where we interview the coauthor of The Power of Trust, Sandra Sucher. In this book, Sandra Sucher and Shalene Gupta examine the economic impact of trust and the science behind it and conclusively prove that tru ...