Nerd Alert: The Power of Meaningless Marketin...

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%.This week, Elena and Angela are joined by Chief Creative Officer Steve Babcock to dig into tha ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob look at why burying a mis ...  Show more

Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ...  Show more

In this episode of "Unlocking Marketing Magic," we take you behind the scenes of the world of brands. Join us as we reveal industry secrets and insights that will resonate with you. From smart tactics and innovative campaigns to the impact of AI and navigating brand mistakes, we ...  Show more

Today's podcast is about a marketing strategy that you can apply today to grow your business. When it comes to marketing or creating awareness about anything, nothing is more important than attention. The next step after understanding that is finding underpriced attention. Thi ...

On today's episode of the podcast I'm sharing a recent Marketing For the Now, where I talk with industry leaders from Colgate-Palmolive to Bugaboo to UPenn. if you've ever wondered how some of the top marketing leaders think about brand building vs. performance mar ...